AI Ops Team
I built AI agents that take on the majority of the work, freeing me to focus on vision, strategy, taste and the decisions that move the business forward.
The opportunity
Running the full marketing operation means carrying the workload of several specialists. I wanted more capacity, better analysis and stronger execution, with less of the day spent on repetitive work. That meant putting AI to work where it excels and giving people more room for what we bring: vision, intuition, taste and direction.
What I built
- I built an AI operations team around the marketing work I do every day: paid media, research, copy, creative, websites, reporting and customer operations.
- Hermes Agent and Grok Bot are central to the system. I use them to turn AI capability into work the business can rely on every day.
- I moved the majority of the work to AI agents, including analysis, repetitive tasks and the heavy execution that used to consume my attention.
- I lead AI adoption at the company and train colleagues to use it in their own work. The agents are part of a broader change across our CRM, ad production and sales coaching.
The experience
I bring the vision, architecture and direction: what we are trying to achieve, how the pieces should fit and what good work looks like. Taste, intuition and soul stay at the center of the work.
AI brings the analytical power and capacity: processing information, doing the repetitive heavy work and carrying out the majority of execution.
I make that division of work useful across the company. I build the systems, operate them in real marketing work and help colleagues put AI into practice.
