Expert Quebec
I built a comparison site that helps people choose and gives them reasons to return. A distinctive identity, accurate comparisons and useful tools helped lift conversion by 54%.
The opportunity
For a lead generation and affiliate site, conversion starts with helping someone make a decision. I wanted Expert Quebec to turn more visitors into leads and affiliate customers by making that decision easier: clear comparisons, practical tools and a brand people feel confident using.
What I built
- I built a Next.js site with a strong visual identity and a polished design across its pages, quizzes and tools. The check-mark Q logo, typography and colour palette give the whole experience a recognisable character.
- I created clear brand comparisons with accurate information that updates automatically, helping visitors understand their options without piecing the answers together themselves.
- I built 12 free interactive calculators to help visitors work out costs and compare choices, alongside a Moving Day planner with practical tasks and deadlines.
- I designed short quote journeys with one question at a time, visible progress and a clear next step on desktop and mobile.
- I brought the experience together across 100 live pages, connecting comparisons, guides and tools to the next relevant action.
The experience
A visitor can arrive with a specific question, compare brands or work through a calculator. Each route provides something useful before asking them to take the next step.
I made comparison pages easy to scan, with a clear hierarchy for brands, prices and options. Automatic updates keep the information accurate as offers change.
When someone is ready to act, the quote journey keeps the decision manageable: one answer at a time, clear progress and a layout that works comfortably on a phone.
The combination of thoughtful design and practical utility increased the site’s credibility and brought organic visitors back, alongside the 54% increase in conversion rate.
