Offer Radar

#The opportunity

The next campaign starts with the offer. I wanted to find winning affiliate offers and understand the opportunity before committing time and budget. That meant accurately connecting an ad to its affiliate network and the actual offer, then bringing the research together to decide what was worth testing.

#What I built

• An affiliate research app that brings ads, networks and offers into one workspace.
• Accurate mapping from an ad to the affiliate network and actual offer behind it.
• An offer workspace that makes a complex market easier to analyze, compare and narrow down.
• Offer analysis that brings the context for a testing decision into one view.
• A daily overview of important changes and promising opportunities, so I know where to focus.

#The experience

I can move from an ad to the affiliate network and actual offer behind it, keeping the connection clear as I research.

I compare opportunities in one offer list, with network labels, research stages and status visible together.

I open an offer to review its analysis and decide whether it deserves a campaign test.

The daily overview brings changes back into view, so I can revisit opportunities as the market develops.

I designed the experience around one decision: which offer is worth my next campaign?

#The impact

Brand identity and web design

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