Sales Coach
I turn sales calls into better coaching, sharper campaigns and a company's digital brain. Every conversation becomes something the whole team can learn from.
The opportunity
Sales calls are a goldmine of marketing and sales data: the words customers use, the objections that stop a deal, the questions a rep misses and the explanations that finally click. Without structured analysis, much of that knowledge disappears when the call ends. I built Sales Coach to evaluate every conversation, give managers a precise view of what happened and turn one rep's experience into learning for the entire company.
What I built
- An AI app that transcribes every sales call and evaluates it against the team's scorecard, with supporting quotes and timestamps for each assessment.
- A review workspace where managers can see what went well, what was missed and exactly where to focus their coaching.
- Individual coaching plans with a clear goal, practical drills, call examples and progress tracking. A lesson from one rep becomes training material for the whole team.
- Market analysis that brings together customer pain points, objections, competitor mentions and reasons deals are won or lost, giving marketing direct access to the language behind buying decisions.
- The company's digital brain, built in an Obsidian Vault. Call insights accumulate into connected knowledge that sales and marketing can keep using.
The experience
I built the workflow around the manager's next decision. Open a call, read its scorecard and jump straight to the words behind the assessment. Time goes into useful feedback instead of listening through recordings to find it.
Each rep's recent calls shape a focused coaching plan. Managers can use strong examples and missed opportunities across the team, so everyone benefits from a lesson one person learned.
Across calls, recurring objections and customer language become inputs for ad scripts, landing-page copy, positioning and sales training. I use what happens in the sales conversation to improve what marketing says before it.
Those insights feed the Obsidian Vault, connecting what the company learns about its customers over time. I use compute rented through modal.com to process the calls.
