UGC Factory
Batches of scripts into batches of AI UGC videos in under an hour. I built the production app that takes campaigns from the first line to the final cut.
The opportunity
I had more ad ideas to test than time to produce them. Taking a script through casting, takes, editing and revisions could consume a week. Every new angle added another production job. I wanted to turn a whole batch of scripts into finished ads while keeping control of the message, performance and final cut.
What I built
- I built an AI UGC studio that takes batches of scripts through avatars, voices, takes, editing and export in one workspace.
- Each script gets its own presenter, delivery and hook variations, so a campaign can explore several creative directions in the same production run.
- AI assembles the finished edits with B-roll, motion graphics, captions, music and sound effects. I review the work and direct the changes.
- I brought the app into the team's workflow and trained colleagues to produce their own video ads.
The experience
I start with a campaign brief and a batch of scripts. From one view, I assign voices and avatars, review shot lists and send the videos into production together.
I compare takes side by side and choose the delivery that fits the ad. When something misses, I describe the change and the app prepares a new take.
The edit workspace puts the video beside its timeline and scene plan. I can refine the pacing, graphics and audio before approving the final cut.
Once the edit works, I export the finished ad and its hook variations. I can also change a call to action without putting the whole video back through production.
The impact
“As good as videos that took us a week.”
