Ad Scout
I turned my manual Google Search research method into an app that finds the advertisers, ranks their ads and brings the complete landing pages into view.
The opportunity
My manual research was precise: search a market from different locations, find the relevant advertisers, study their ads, then work through the landing pages behind them. The useful detail was often several clicks deep, and the manual research took about 12 hours. I wanted an app that could follow that same method for my exact campaign brief and give me more time to decide what to build.
What I built
- A Google Search research app that starts with what I want to sell and who I want to reach. It develops relevant searches and checks the ads and pages against that brief.
- Advertiser discovery across locations, languages and devices, bringing competitors and their ad histories into one workspace.
- Ranked search ads with the copy and context I need to compare the strongest messages in a market.
- A landing-page library that keeps complete pages alongside their ads. I can study the whole conversion experience: headline, offer, proof, objections and lead form.
The experience
I describe the research in plain language. For life insurance, I can focus on quote and comparison searches, choose the market and language, and keep the results relevant to the campaign I am building.
Ad Scout searches across keyword variations, locations and devices, then gathers the advertisers' ads and landing pages. Repeated searches uncover competitors that a single Google search would miss.
I compare the messages advertisers keep running and inspect the pages behind them. The ad and the full page stay connected, so I can see how the promise in the search result carries through to the offer and the form.
I turn the findings into a clear brief for my next search ads and landing pages. I use the research in my own campaigns, and my Google Ads agent can work from the same findings.
