Winning Ads Hunter
My ad research method, built into an app. I turn Meta and TikTok research into full scripts, avatar casting and creative briefs ready to produce.
The opportunity
My best creative decisions came from precise, hands-on research: finding the right competitors, watching their videos, comparing the message and delivery, then deciding what to test. Broad searches brought back too much irrelevant material. I wanted research tailored to my niche, market and campaign, following the same method I used manually, with the capacity to examine a whole market in one run.
What I built
- I built Winning Ads Hunter around my own research process, from the search strategy to the creative decisions at the end.
- It gathers ads and UGC from Meta and TikTok, removes duplicates, checks relevance and brings the strongest creative into one workspace.
- It identifies winning ads and the patterns behind them, so I can see which creative deserves a closer look and what to test next.
- The Creative Playbook turns the research into full ad scripts, opening hooks, messaging angles, structures, calls to action and briefs ready for production.
- The Best Avatar section recommends who to cast, how they should speak and where to film, with avatar prompts and voice direction I can use in AI UGC production.
The experience
I start with the niche, target market and language. The app searches for the competitors and creative that actually fit the campaign, then works through the collection in batches.
It examines the message, video structure, offer, presenter and delivery. Comparing the strongest ads with the wider set helps me see which creative choices deserve a test. The recommendations stay connected to the ads behind them.
For life insurance, the playbook gave me a clear first casting direction: an everyday young parent explaining the offer plainly from a couch. It also proposed a French-market alternative, comparing options at a kitchen table with a laptop. Each direction came with an avatar prompt and a voice brief.
I use the research myself. The playbook gives me the full script, the person delivering it, the production brief and the next tests to run. I take that direction into production and put the findings to work in my campaigns.
